Less is More

There's been a lot of packaging changes in the grocery isles lately. I really need to take a double take before throwing my items in my cart to make sure I'm getting the right product. Packaging designers seem to be thinking less is more and honoring that white space is a good thing. I like the clean designs and am excited they're getting rid of splashes, swooshes, light beams and decorated text. It's a lot more appealing to my eyes when I'm scanning the shelves and I'm sure that's the whole point...to stand out from the rest.